Marketing with Love


A couple of weeks back, I ordered a bag from the online store Chumbak*

The bag was of very good quality, no doubt, but what I liked more were the little bits of detail in the product package — the bright pink tags on the bag; the caption that said ‘Designed with love in India’; and my favourite, the metallic baby elephant!

A symbol of my love for textured paper; a symbol of national pride; and a symbol of the joys of little surprises.

Kudos to the team at the store for putting their heart into the purchase experience!

A baby elephant, proudly saying 'designed with love in India'!
A baby elephant, proudly saying ‘designed with love in India’!

In other marketing news, here’s something I recently created — a t-shirt of my mother’s kolam!

T-shirt available now at mydreamstore.in
T-shirt available now at mydreamstore.in

This is the first of what I hope will become a series of tees – see, there’s a logo too! 😀
I’m still figuring out how to go about all this, and I need your help to make it successful. I’d really appreciate if you would share this with anyone who’d be interested in buying it 🙂

If you’d like to purchase it, it is available here and here.


To see other symbols and their interpretations, be sure to check out the Daily Post’s Weekly Photo Challenge

Happy Typing!


Many years ago, I saw a movie in which the villain had written a ransom note using letters cut out from different newspapers. For something as evil as what the note said, it sure looked interesting! I am not sure if I tried to do something like that for myself — if I did, it was most likely a terrible failure. But buried somewhere in the deep recesses of my sub conscious brain, was this fascination for mismatched type and lettering.

Today, as I was catching up on email, I discovered this simple, yet wonderful site that turns text into random images. I freaked out. For the next several minutes I typed happily and watched them magically turn into fun image collages. As one reviewer, Keren Phillips, noted “I feel like I’ve been waiting for this FOREVER, I just didn’t know it.”

A little while later, this is what decorated my desktop:

design

The letters in these images are actual illustrations/photographs posted on Instagram. The images are copyrighted, and the collages can be used only for personal purposes. Check it out at Type to Design and have fun! (works only on desktop) A shout out to Product Hunt, through which I found out about this fun app.

And yes, I typed out my name as well 🙂 Typing into the narcissist in me, perhaps?

That's my name
I just couldn’t resist!

Year 2014 Round Up


Every year, our newspaper brings out a compilation of the major events of 2014 in the form of a supplement. It makes for an interesting read, and I quite look forward to it. This past month though, I decided to try out my own abridged version of the round-up.

This compilation was part of the monthly newsletter which is mailed to the members of my college’s Alumni Association. I quite enjoyed creating this, and am quite happy with the way it came out. I hope you enjoy it, as much as I enjoyed making it.

The entire compilation, with a full credit list can be viewed and downloaded in a printable PDF format here: Glimpses from 2014 glyphicons_200_download.

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The file is 1.7 MB, which may, or may not be heavy for you. In case you decide to print it, I’d love to see how it looks! And of course, you are free to share it. After all, sharing is the best form of flattery 😉

Visual Treat


A little while back, I visited the food court at HUDA City Centre Metro Station.

Now I’m not very fond of fancy restaurants. I usually end up buying corn on the cob from a street vendor. But when my stomach groaned, I reluctantly entered the newly opened food court.

It didn’t take long for me to get a snack. A keen eye behind the counter of petooz noticed a hungry customer and helped me decide my order. But more than the snack (which was delicious), I liked the colourful illustration on the wall of the street food stall.

A hat-tip to the artist Arif Hussain. From the Red Fort and Qutab Minar to a foul mouthed auto-rickshaw* driver and the Metro line, the illustration captures the big landmarks and the quirks of New Delhi. If you happen to find yourself at the HUDA City Centre Metro station, be sure to check out the food court, whether you are hungry or not.

More photographs at Sasi Menon Design’s FaceBook Page:

* also known as a tuk-tuk

Designing the year – Newsletters


As the last few hours bring the curtains down on the year, here’s the last in the series of my recap of the year. Like the previous two posts in this series, this one too will focus on my work with the Alumni Association.

Designing for specific events allowed me to satisfy my creative hunger. But it was the newsletters, which really challenged me. We had to deliver an issue every month, and there were many months when we didn’t make it in time. The design had its teething problems, and there were some months when we were struggling for content.

Eventually though, we managed to get the content and design in order. And it took no less than nine months of experimenting with the layout and features.

Of the twelve issues we pulled this year, October was the blockbuster of the year (at least for me). I had the most fun working on this one – I got the chance to play the designer, illustrator, content writer, as well as the editor – and we sent it on time!

So here it is, in all its glory – Issue #10. I hope you like it as much as I do.

With best wishes for a happy and prosperous New Year, thank you for sticking around 🙂 See you in 2014!

Designing the year – Invitations


As we count down to the new year, I recap the year almost gone by.

Being a member of the Alumni Association of my college, I had a lot of design work on my plate. The last post covered posters from the year. In this post,  a couple of e-invitations I designed for the events organised by the Association.

Designing the year – posters


As we count down to the new year, I recap the year almost gone by.
In this post, posters from a series of workshops. All were designed and printed in A3 size.