The mason is also an artist


“A friend of mine married her driver… Hey! What’s wrong with that? Drivers are humans too!”

Indians, in general seem to segregate people into two categories. Those in desk and white collar jobs are considered elite. Labour and blue collar is somehow substandard. And people are given very low wages for performing these tasks.

Professionals and consultants bill their clients by the thousands for every hour. Why can’t skilled workers also be called professionals?

The other day, a mason who was fixing a crack on our wall said, “I believe in doing a good job. If you are satisfied with the quality of my work, you are likely to recommend my services to others.”

This mason took pride in his job. He didn’t go to a business school to learn about customer satisfaction and the difference between good marketing and cold selling. His charges were slightly higher than ‘normal’. We didn’t negotiate – much. After all, why shouldn’t he be allowed to?

I am certain that there is scope for individuals to charge a premium for a job well done. In other countries, a construction worker can lead a decent life — and by decent, I mean socially, not just financially. Isn’t it time we start imbibing those values in our society?


nanopoblano2015lightThis is post #15 in this year’s NaBloPoMo, or as Ra calls it Nano Poblano

NaBloPoMo = National Blog Posting Month = Thirty straight days of blogging

Marketing with Love


A couple of weeks back, I ordered a bag from the online store Chumbak*

The bag was of very good quality, no doubt, but what I liked more were the little bits of detail in the product package — the bright pink tags on the bag; the caption that said ‘Designed with love in India’; and my favourite, the metallic baby elephant!

A symbol of my love for textured paper; a symbol of national pride; and a symbol of the joys of little surprises.

Kudos to the team at the store for putting their heart into the purchase experience!

A baby elephant, proudly saying 'designed with love in India'!
A baby elephant, proudly saying ‘designed with love in India’!

In other marketing news, here’s something I recently created — a t-shirt of my mother’s kolam!

T-shirt available now at mydreamstore.in
T-shirt available now at mydreamstore.in

This is the first of what I hope will become a series of tees – see, there’s a logo too! ๐Ÿ˜€
I’m still figuring out how to go about all this, and I need your help to make it successful. I’d really appreciate if you would share this with anyone who’d be interested in buying it ๐Ÿ™‚

If you’d like to purchase it, it is available here and here.


To see other symbols and their interpretations, be sure to check out the Daily Post’s Weekly Photo Challenge