Random Thoughts

Just a few things on my mind… Merry Christmas and A Happy New Year everyone 🙂

When I said I had the holiday blues, I thought I was alone… Until recently, when I happened to hear an old song… Apparently Dean Martin too had some issues with festive occasions…  Ironically, he died on a Christmas morning… God bless his soul…

Aah… The good old days of melodious music, pure soul, emotions, and something the whole family could enjoy together without any embarrassment or disgust. Every time I saw a video of the ‘Rat Pack‘, I couldn’t help but smile…

So when was the last time you danced? The last time you smiled when watching someone else sing or dance? When I asked myself that question, I didn’t have an answer. In today’s world, genuine joy is a rare luxury indeed. But there is a very interesting phenomenon spreading around the world…

Flash mobs are increasingly becoming popular. Complete strangers gathering at a public space and spontaneously dancing – just for the sheer joy of it… Okay, so they’re choreographed and planned events… But it comes as a surprise… the energy is infectious. No strings attached! It must take a lot of guts to pull off something like that. But at the end of it, everyone goes home smiling.

I’m sure there are lots of marketers who have done research on this already. On why it is so popular, and how it could be used to promote something.

Stressful work-environments, tight deadlines, social pressures, family problems, the latent frustration of today’s lifestyle … People need a break. We need some purity around us, to remove the clutter we have created. So dear marketer, this is what people need. To have fun, like we used to when we were kids. A return to innocence.

Genuine happiness is infectious. And so, with a heart full of hope for a better year ahead, here’s wishing everyone a merry Christmas and a happy New Year…

For those of you suffering the holiday blues, hope this cheers you 🙂 It worked for me… how I wish I could do that typical Shah Rukh Khan move 😀

One final word… For those who are wondering why this nonsensical song is popular – well its just proof of those infectious things… 😀