Marketing with Love

A couple of weeks back, I ordered a bag from the online store Chumbak*

The bag was of very good quality, no doubt, but what I liked more were the little bits of detail in the product package — the bright pink tags on the bag; the caption that said ‘Designed with love in India’; and my favourite, the metallic baby elephant!

A symbol of my love for textured paper; a symbol of national pride; and a symbol of the joys of little surprises.

Kudos to the team at the store for putting their heart into the purchase experience!

In other marketing news, here’s something I recently created — a t-shirt of my mother’s kolam!

This is the first of what I hope will become a series of tees – see, there’s a logo too! 😀
I’m still figuring out how to go about all this, and I need your help to make it successful. I’d really appreciate if you would share this with anyone who’d be interested in buying it 🙂

If you’d like to purchase it, it is available here and here.

To see other symbols and their interpretations, be sure to check out the Daily Post’s Weekly Photo Challenge